All offers for e-commerce brands

Ad Lab

Fresh video ads every month, so your campaigns never run out of creative.

the idea

Ads wear out fast. The brands that grow keep testing new angles, month after month. Ad Lab gives you a steady flow of fresh concepts, made with motion design, editing and AI visuals, and art-directed so every ad stays on brand. One creative partner who learns what works for you, instead of a new brief every time.

Why Ad Lab?

How it works

  1. 01

    Monthly brief

    Before the 5th, we pick the products, offers and angles to push.

  2. 02

    Concepts

    I bring the concepts to test, each one a different angle. You approve them.

  3. 03

    Production

    Motion, AI product visuals, editing and sound, delivered in two waves.

  4. 04

    Review

    We look at what performed and plan next month together.

1 concept3 ads2 formats per ad+1 hook per ad, from Essential

A concept is one creative angle: a promise, a problem, a moment of use. It becomes 3 different ads of 15 to 30 seconds, each delivered in 2 formats: 9:16 for Reels, Stories and TikTok, 4:5 for the feed. From Essential, each ad also gets a second hook, another opening to see which one stops the scroll. You test the angle, not just one video. Need 16:9 or 1:1? Just ask.

The plans

Starter

To start testing video ads
€900 / month
  • 1 concept, 3 ads a month
  • 2 formats per ad
  • 2 rounds of feedback
Start with Starter

Essential

For brands posting new ads every month
€1,500 / month
  • 2 concepts, 6 ads a month
  • 2 hooks and 2 formats per ad
  • 2 rounds of feedback
Start with Essential

Scale

For high-volume ad accounts
€4,200 / month
  • 5 concepts, 15 ads a month
  • 2 hooks and 2 formats per ad
  • 4 AI product shots for your ads and feed
  • Monthly review and 48-hour priority
Start with Scale

Prices excl. VAT. 3-month minimum, billed at the start of each month. Unused concepts roll over to the next month. Want to try first? Ask for a single test ad.

Good to know

Do you come up with the ideas?

Yes. Every month I bring the concepts and hooks, based on your products, your audience and what performed the month before. You can always add your own.

Can you use our footage and brand assets?

Of course. Product shots, UGC, logos and guidelines all go into the mix. When footage is missing, AI product visuals fill the gap.

How do you use AI?

As a production tool, never as a shortcut on taste. Product visuals and cinematic shots are art-directed to your guidelines, then finished in motion and editing. In Growth and Scale, you also get AI product shots: your real product, staged in new scenes, ready to use in ads, on the feed or as seasonal packshots. No photo shoot needed.

What if we need a brand film or an explainer?

That is a separate project. Have a look at the other ways to work together.

Ready for
new ads?